Annotated Bibliography Example Free Essays

Commented on Bibliography Reina Garza Diana Hollinger, Russ Sperling, JoAnn Ford (2009, november 5). the condition of music instruction in schools. (M. We will compose a custom paper test on Commented on Bibliography Example or on the other hand any comparable theme just for you Request Now Cavanaugh, Interviewer) * When grades go down in math and perusing, the accentuation is put on those fundamental subjects to the hindrance of other purported elective courses. Furthermore, presently the blend of state sanctioned testing and spending cuts have put workmanship and music classes in the most elevated of high-chance categories,† (standard 1) * â€Å"when you talk with extraordinary instructors, and look behind the grades, the exercises learned in considering music, figuring out how to play an instrument, playing in a band, figuring out how to understand music, all give a wealth to a child’s training that will last a lifetime,† (standard 1). * Because of the declining math and understanding scores, it is making the understudies get serious about classes. This at that point doesn't give them an opportunity to take any type of music training. standard 12). * â€Å"You can't cut something for a couple of years and state, gracious, we’ll bring it back one year from now on the grounds that the cuts are long term,† (standard 16). * We despite everything have about a large portion of the quantity of music understudies in music instruction in K-through-12. Also, we’ve never completely recuperated and somewhat that’s in light of the fact that we begin cutting the things that are the least obvious first, which would be basic music and afterward middle school music on the grounds that the things that are most noticeable are the walking band at the football game†¦and the ensemble at, you know, at graduation and those sorts of things in secondary school. Yet, it’s like removing the roots; the bloom just keeps going just so long,† (standard 16 ;amp; 18). * Some schools re-appropriate their music programs. This at that point makes the educator work with the understudies after school. Diana says, â€Å"we can’t simply do a little music. Let’s redistribute this and sing a few tunes after school. That’s not how you instruct. You don’t instruct variable based math that way, you don’t instruct someone to peruse that way, you don’t instruct science that way. You can't instruct whatever way. So it’s significant that you have an organized, you know, bit by bit training with the goal that understudies approach. Seeing how to understand music and to sing music and to play music is get to. It’s social justice,† (standard 30). Harken, J. V. (2003, august 20). financial plans cut understudy expeirence . Recovered may 24, 2012, from CNN: http://articles. cnn. com/2003-08-13/legislative issues/sprj. sch. cuts_1_budget-cuts-music-or-science-math? _s=PM:EDUCATION * â€Å"If a student’s abilities lie in craftsmanship, or music or science, they lose out,† (standard 8). Schools accept that math and perusing are the most significant subjects, so in the event that the understudies have declining test scores, at that point the various projects are cut while math and perusing/English are financed considerably more. (standard 7 amp; 8) * â€Å"For numerous children, that’s why they come to class, for the band or theme or sports. † (standard 18). * Students keen on creating business or music abilities would need to look outside the school for projects or private guides they go to individually, Johnson said. Individuals need to redress. On the off chance that the understudy can’t bear the cost of it, well, that’s the drawback to this circumstance. â€Å"† (standard 25). Houck, Olivia. (2009). 2009-10: Against Cutting Art and Music Programs in Schools. Recovered may 24, 2012, from morrison establishment: http://morrisoninstitute. asu. edu/youthful stewards-of-open strategy/papers/2009-10-the-casting a ballot issue * â€Å"Overall, reports have demonstrated that the level of children with access to music has declined half in the previous five years,† (standard 1). â€Å"The investigation of music, theater, and different types of craftsmanship have been appeared to animate differ ent pieces of student’s minds and even keep them out of groups and other unsafe situations,† (standard 1). * â€Å"â€Å"95% percent of Americans accept that music is a key-segment in a child’s balanced training, 80% percent of respondents concurred that music makes the members more brilliant; 78% accept that learning an instrument assists understudies with performing better in other branches of knowledge; and 88% accept interest in music helps show kids discipline† (Hurley 3),† (standard 1). â€Å"â€Å"Within a few years, each school that cuts expressions indicated a diminishing in resolve and participation and an expansion in vandalism and interruptions, and inside three years the greater part of them needed to add broad disciplinary staff to represent the issues that were made by not giving the full scope of encounters that people need† (Hurley 2). † (standard 3). Nelson, TJ. (2005, walk 5). impairing, the decreasing financing of human expressions. Recovered may 24, 2012, from worldmusiccentral. organization: http://worldmusiccentral. organization/article. php/2005030922083613 â€Å"One Ipswich secondary school senior, Reeve Pierson, determined the interest in his school and found that out of 629 understudies 445 took an interest in the music and workmanship programs,† (standard 6). * â€Å"†Students with coursework/involvement with music execution and music thankfulness scored higher on the SAT: understudies in music execution scored 57 focuses higher on the verbal and 41 focuses higher on the math, and understudies in music gratefulness scored 63 focuses higher on verbal and 44 focuses higher on the math, than did understudies without any expressions participation†. †College-Bound Seniors National Report: Profile of SAT Program Test Takers. Princeton, NJ: The College Entrance Examination Board, 2001† (standard 8). * â€Å"â€Å"Secondary understudies who took an interest in band or ensemble revealed the most minimal lifetime and current utilization everything being equal (liquor, tobacco, illegal medications). † †Texas Commission on Drug and Alcohol Abuse Report. Detailed in Houston Chronicle, January 1998† (standard 9) * â€Å"*Thirty-six out of 57 states and regions in the US intend to cut financing for culture. Appraisals recommend that subsidizes will be decreased from $355 million to $274 million in the 2004 monetary year as indicated by Americans for the Arts. Florida senator, Jeb Bush, diminished his state’s expressions subsidizing from $28 million to $5. 9 million. Colorado’s expressions spending plan wilted to a minor $200,000. † (standard 13). * â€Å"There’s something completely charming in tuning in to the melodic interpretation of â€Å"She’ll Be Coming Round the Mountain† by a lot of first-graders on kazoos and percussion instruments. What sort of society will we be without the squawky notes of â€Å"Greensleeves† radiating from an open window as a fourth-grader rehearses on a dark, plastic recorder? What sort of social character do we save and pass on without a music training? What befalls us on the off chance that we become a nation without a culture, without a voice, without a melody? † (standard 16). * â€Å"I surmise Air Force One ought to put resources into a decent stable framework and a CD of Sousa walks, in light of the fact that a future president may be venturing of the plane into the applause of groups, not to the strains of â€Å"Hail to the Chief† played by a school ensemble yet to a lot of children holding up duplication table flashcards,† (standard 17). music Statistics/music support citations. n. d. ). Recovered may 24, 2012, from heritageweb. organization: http://www. heritageweb. organization/~sanderson/MusicAdvocacyStatsandQuotes. pdf | * Students with great cadenced capacity can all the more effectively recognize and separate between designs in math, music, science, and the visual expressions. - â€Å"Rhythm seen as key to man’s transformative development,† TCAMS Professional asset Center, 2000. * A 1997 investigation of rudimentary understudies in expressions based projects presumed that students’ math test scores rose as their time in expressions training classes expanded. â€Å"Arts Exposure and Class Performance,† Phi Delta Kappan, October, 1998. * expressions of the human experience are perceived as a center subject in the Goals 2000: Educate America Act affirmed by the two places of Congress in 1994. - National Education Goals Panel * â€Å"In each effective business. there is one spending line that never gets cut. It’s called â€Å"Product Development† †and it’s the way in to any company’s future development. Music instruction is basic to the item advancement of this nation’s most significant asset †our kids. - John Sykes †President, VH1 * â€Å"Music is about correspondence, innovativen ess, and collaboration, and by considering music in school, understudies have the chance to expand on these aptitudes, improve their lives, and experience the world from another point of view. † - Bill Clinton, Former President of the United States of America * â€Å"The expressions are a fundamental component of instruction, much the same as perusing, composing, and math. music, move, painting, and theater are on the whole keys that open significant human comprehension and achievement. † - William Bennett, Former US Secretary of Education | Step by step instructions to refer to Annotated Bibliography Example, Papers

Amounts, Percents, and Bases of Percent Problems

Sums, Percents, and Bases of Percent Problems In early science, understudies come to comprehend percents as a measure of the base whole of a thing, yet the term percent just methods per hundred, so it very well may be interpretedâ as a part out of 100, including divisions and now and again numbers higher than 100. In percent issues in science assignments and models, understudies are frequently approached to recognize the three center pieces of the issue the sum, the percent, and the base-wherein the sum is the number removed from the base by being diminished by a specific rate. The percent image is perused twenty-five percent and essentially implies 25 out of 100. It is valuable to have the option to comprehend that a percent can be changed over to a part and a decimal, implying that 25 percent can likewise mean 25 more than 100 which can be decreased to 1 more than 4 and 0.25 when composed as a decimal. Down to earth Uses of Percentage Problems Rates might be the most valuable instrument of early science instruction for grown-up life, particularly when you consider that each shopping center has 15 percent off and half off deals to tempt customers to buy their products. Accordingly, its basic for youthful understudies to get a handle on the ideas of ascertaining the sum diminished on the off chance that they remove a rate from of a base. Envision youre arranging an outing to Hawaii with you and a friend or family member, and have a coupon that is just legitimate for the slow time of year of movement however ensures 50 percent off the ticket cost. Then again, you and your cherished one can go during the bustling season and truly experience the island life, yet you can just discover 30 percent limits on those tickets. In the event that the slow time of year tickets cost $1295 and the on-season tickets cost $695 before applying the coupons, which would be the better arrangement? In view of the on-season tickets being diminished by 30 percent (208), the last all out expense would be 487 (gathered together) while the expense for the slow time of year, being decreased by 50 percent (647), would cost 648 (gathered together). For this situation, the promoting group presumably expected individuals would seize the half-off arrangement and not investigate bargains for when individuals need to venture out to Hawaii the most. Thus, a few people end up paying more for a more regrettable time to fly! Other Everyday Percent Problems Percents happen nearly as much of the time as basic expansion and deduction in regular day to day existence, from figuring the proper tip to leave at a café to computing additions and misfortunes as of late. Individuals who take a shot at commissionâ often get around 10 to 15 percent of the estimation of the deal they made for an organization, so a vehicles sales rep who sells a one hundred thousand dollar vehicle would get somewhere in the range of ten and fifteen thousand dollars in commission from his deal. So also, the individuals who spare a segment of their compensation for paying protection and government assessments, or wish to devote some portion of their profit to a bank account, must figure out which level of their gross salary they need to strip to these various ventures.

The 10 Laws of Social Media Marketing

The 10 Laws of Social Media Marketing Did you know that 72% of adult Internet users use Facebook? Or did you know that Instagram photos showing faces get 38% more Likes than those not showing faces? I bet you didn’t know that 52% of Snapchat users are under 25 years old, 71% of Pinterest users are women and that only 25% of the 450 million LinkedIn users actively visit this social network every month (HubSpot).If you’re in business in the modern world, but at this point, you/your brand aren’t on any online social network, you are missing out on a type of connection with your target customers that the traditional approach to marketing can’t replace. Social media is the social niche between the world and your business. Online social networks have played a vital role in flourishing major businesses through customer engagement â€" even if the business is a mini local café or a tech start-up.Social media has provided not just a golden platform for success in order to voice out your ideas to millions of people around the globe, it also has a 100% higher lead-to-close rate than the outbound marketing.While tools such as SEO (Search Engine Optimization) have boosted up the ranks of various businesses in the market, many people have decided to target social mediums that can help them achieve their goals and thicken their wallets by maximizing the outreach of their websites. “SO, WHAT IS THIS SOCIAL MEDIA ALL ABOUT?”Simply put, social media are websites and smartphone applications that enable users to create and/or share content or to participate in social networking rapidly and efficiently across a diverse audience.Facebook, Twitter, Instagram, LinkedIn, YouTube, Podcast, and Periscope are only a few famous examples of social media transforming itself from social networking tools to magnets that attract clients to retailers.If you’re new to social media, in order to harness the true power of it for your business you have to research it first! It’s very important to understand the core fundamentals of social media as well as to define what you want to get out of it. Ask yourself, is it:Significantly increasing your customer base,Maximizing your business profit,Improving your products’ quality by collecting customer feedback online, orAll of the above.Social media creates an image of your brand online and shows the impact of your brand on your a udience. While having millions of social media followers sounds cool, your ultimate goal is to make sure each one of them is actually creating an influence for your brand â€" by them sharing your content or not. TIPS FOR STARTING TO USE SOCIAL MEDIA FOR MARKETING PURPOSESTo achieve your end goals, you need to create a proper strategy or  plan. To do that, follow these tips:You can start off by identifying your ideal customers.Find out what social media channels they use the most.Then try to understand the language/jargon that they use in describing themselves as well as the words they use to search for brands that offer same or similar products/services as you do.It is also necessary to learn about the connections your competitors have with their followers.Decide which social media platform/s you will be using to connect with your target clients and what kind of content you will be sharing at which platform.Hence, it is crucial to know the pros and cons of each chosen platform as ea ch of them have its own scalability and efficiency.LOOKING INTO SOME SOCIAL MEDIA MARKETING ACTIVITIESSome of the most common types of social media marketing functions include:Sharing quality content/hashtagsSchedule and publish regular tweets or posts with interesting and trending hashtags â€" this leads to increased followers’ base.Blog commentsIf there is a well-read blog in your industry and you comment on it, chances are that their followers will also see your comment and maybe connect with you as well. Some businesses prefer making pre-made comments or templates that they use on the influencer’s blogs. Blog commenting has been viewed as an important way of connecting with peers on various topics that would not be possible otherwise.Follow and connect with relevant influencersBusinesses that follow and interact with influencers online are likely to get comments by the very same influencer on their own published content. It is always wise to connect with people who share sim ilar interests as you and show great interests in product trends that are similar to the ones you offer. This opens the door to various new opportunities for collaborations and sharing your content with their own customer base.Because it’s oh, so very important to develop strong online brand awareness and nurture relationships with potential clients online, here are the 10 Laws of Social Media Marketing every online marketer should know and obey:1 â€" The Law of Empathetic ListeningSocial media is a two-way street. If you want great self-outreach, you must allow for the outreach of others too! Try to pick out sometimes going through online social media discussions in order to learn what is truly acceptable for your target audience. Success in this field desires greater listening and less expressing. Only in this way will you be able to produce sharp content and meaningful conversations that shall shine on your customers’ wish lists.Consider what type of content is the most popul ar and hits the hot trends at that specific time. Be sure to look also into what the people prefer or dislike. Embrace discussion forums, feedbacks, and you will be ready to go! 2 â€" The Law of One-point FocusIt is always wise to specialize. You cannot be the Jack-Of-All-Trades to people and neither can your social media status. You need to give the time to establish a focused and persistent brand message and marketing content through  social media platforms you prefer.If you fail to do so, this will fragment your purpose; confuse your consumers and water down your brand image. Note that a strong brand has a better chance of success than a branched strategy that fails to provide clear guidelines about the content it publishes and spreads.TIP: To operate according to your ideal customers and these ideal customers need to be identified by you and you alone. You can also get external help if you do not have the right skill set to work in a particular niche. Simply put aside your ego, and collect the right expertise.3 â€" The Law of Prioritizing QualityThis law focuses on expanding your list of dedicated and committed followers and neglecting those who share no enthusiasm for the establishment of your brand.It is always better to have a pool of 1000 followers who are truly interested in your brand/message and give your content the read and shares rather than 100,000 followers who hardly demonstrate any interest to your cause. So, you should focus on building up those die-hard followers, and do what you can to provide quality online content and quality product to them. Remember that quality dominates quantity!  You should also keep in mind that one perfectly written article is better than hundred articles that are not. All it takes is your effort in increasing the quality of your content and that is done by spending quality time on each article so that better results can be ensured. If you think that content quality is a major issue for you, do not hesitate to ge t some external aid.4 â€" The Law of PatienceIf you think that social media marketing is merely an overnight success, then you are wrong! You need to exercise patience. Social media marketing demands time in getting high-quality results â€" it’s not achieved in a week or two. In a world with so much competitiveness, the time investment is crucial.Consider the scenario where you have an upcoming Math exam. It is obvious that you will get a better grade if you spend more time practicing Math. You can’t simply expect to get an A grade just by opening your textbook one night before the exam and going through the formulas at the speed of light! The point I am trying to make here is that you have to be patient and consistent if you are doing what’s needed to get the results you desire.Many brands often give up after a few weeks of work as they see the slow progress as something negative in terms of online success. This is where they go wrong. Never give up!5 â€" The Law of Compoundi ngThis is perhaps the most important law. When you provide your customers with good quality content, they tend to share and discuss it on large-scale social networks such as Facebook or Twitter. This sharing, in turn, raises your business ranks, especially on Google. So be sure to provide interesting social media content. This will have a compounding effect on your efforts, as it will reach out to a huge pool of people interested in your brand.A person who likes your Facebook content might also tweet about it on Twitter. Or maybe a person who subscribes to your YouTube channel might also recommend your channel to his/her friends who will also subscribe to it. This, in turn, creates more locations where more people can find your content.  6 â€" The Law of InfluenceThis law states that it is important to build up good terms with online influencers who already have a successful pool of customers and followers. If you end up on their interest list, they might share your content with the ir massive following who might be interested in your product or services as well.So seek out the top scorers for your game. Share or promote their content and make it your aim to reach out to their audiences and form strong long-term bonds. Remember that there is always some community out there that will be interested in what you’re selling!7 â€" The Law of Adding Value to VoiceIf you are excessively promoting your business, your followers will eventually get annoyed and irritated so they will ignore your messages and leave your followership.If you keep focusing on brand promotion all the time, then other areas of your business will suffer from lack of attention and time. A café near me had become one of the finest in my town. But, due to excessive promotions, their staff neglected to make their current food items better.Instead, they kept on increasing prices to cover the costs of their marketing. So this café did not last long and they had to shut it down with a great loss to the owner. Now you wouldn’t want the same for your business, right? Of course not!It’s the value that your customers get from your business and promotional activities that ultimately convinces them to stick to your brand. Furthermore, provide customers with incentives if they are loyal to your brand â€" such as free stuff or discounts on upcoming services or products. The more value you add, the more satisfied your customers will be.8 â€" The Law of AccessibilityYou must be regularly available and accessible to your clients! You must engage your audience constantly and participate in conversations with them. Never disappear after publishing your content. Realize that this two-way street concept never works out if you are not fully playing your part in the game. Note that social media users are fast in forgetting businesses that they feel are unresponsive or not accessible.So make it obvious that you’re always accessible and online for them. As they say, “Actions speak louder than words” â€" this can be applied here as well. Therefore, make sure that when you receive a message in the inbox of your brand page, you reply within 24 hours. It doesn’t look professional if you don’t!9 â€" The Law of Acknowledging EveryoneBe sure that if someone reaches out to you (personally), you must acknowledge him or her â€" never make the mistake of ignoring anyone. Give this more importance since they have taken out time to personally reach out to you.For example, every time someone shares even a single post of yours, be sure to say: “Thank you” as this small sentence can mean so much in the long run by creating a relationship with that user. So go ahead and transform your clients into loyal fans by simply acknowledging their contributions.Your social media relationships work in a similar fashion to your physical ones. In both cases, the other person is expecting a welcoming and comfortable environment in order to stay in touch with you for long. They are look ing for people who would value their efforts as well â€" not the ones who would use them for their benefit and ditch them later.10 â€" The Law of Reciprocated EffortsFor huge brands to share your content with their massive followings, it is important to know that you’re also willing to do the same for them. This reciprocity plays a vital role in maximizing your social media efforts in reaching a greater audience. So, if you are not willing to reciprocate, you will have your content banned from the interest lists of all the other potential influencers! Don’t be self-centered and work your way up on the social media ladder to achieve great success!This law has always been one of the critical ones for providing you the edge that you need to stand out from millions of similar retailers out there. Be sure to be always ready to play an equal part in helping your allies, as if you don’t â€" you will find yourself standing in the battlefield along with many enemies who will aim to shr ink your business to the ground. The Internet is a battlefield and it’s one where you have to make a stand along with your potential allies.SO, WHATS THE BOTTOM LINE?While many businesses consider social media channels as significant means to achieve their goal, it’s only a few businesses that truly appreciate the vastness and integrity it provides in its ever-growing state.Always keep in mind that the path to a successful social media marketing game is a long road where you have to focus constantly on meeting your target customer’s hopes and expectations. Once you succeed in doing so, you shall notice considerable results. So stop wasting time, start tracking your progress by following your social media strategy, and keep redesigning it until your brand shines like a gold.

The 10 Laws of Social Media Marketing

The 10 Laws of Social Media Marketing Did you know that 72% of adult Internet users use Facebook? Or did you know that Instagram photos showing faces get 38% more Likes than those not showing faces? I bet you didn’t know that 52% of Snapchat users are under 25 years old, 71% of Pinterest users are women and that only 25% of the 450 million LinkedIn users actively visit this social network every month (HubSpot).If you’re in business in the modern world, but at this point, you/your brand aren’t on any online social network, you are missing out on a type of connection with your target customers that the traditional approach to marketing can’t replace. Social media is the social niche between the world and your business. Online social networks have played a vital role in flourishing major businesses through customer engagement â€" even if the business is a mini local café or a tech start-up.Social media has provided not just a golden platform for success in order to voice out your ideas to millions of people around the globe, it also has a 100% higher lead-to-close rate than the outbound marketing.While tools such as SEO (Search Engine Optimization) have boosted up the ranks of various businesses in the market, many people have decided to target social mediums that can help them achieve their goals and thicken their wallets by maximizing the outreach of their websites. “SO, WHAT IS THIS SOCIAL MEDIA ALL ABOUT?”Simply put, social media are websites and smartphone applications that enable users to create and/or share content or to participate in social networking rapidly and efficiently across a diverse audience.Facebook, Twitter, Instagram, LinkedIn, YouTube, Podcast, and Periscope are only a few famous examples of social media transforming itself from social networking tools to magnets that attract clients to retailers.If you’re new to social media, in order to harness the true power of it for your business you have to research it first! It’s very important to understand the core fundamentals of social media as well as to define what you want to get out of it. Ask yourself, is it:Significantly increasing your customer base,Maximizing your business profit,Improving your products’ quality by collecting customer feedback online, orAll of the above.Social media creates an image of your brand online and shows the impact of your brand on your a udience. While having millions of social media followers sounds cool, your ultimate goal is to make sure each one of them is actually creating an influence for your brand â€" by them sharing your content or not. TIPS FOR STARTING TO USE SOCIAL MEDIA FOR MARKETING PURPOSESTo achieve your end goals, you need to create a proper strategy or  plan. To do that, follow these tips:You can start off by identifying your ideal customers.Find out what social media channels they use the most.Then try to understand the language/jargon that they use in describing themselves as well as the words they use to search for brands that offer same or similar products/services as you do.It is also necessary to learn about the connections your competitors have with their followers.Decide which social media platform/s you will be using to connect with your target clients and what kind of content you will be sharing at which platform.Hence, it is crucial to know the pros and cons of each chosen platform as ea ch of them have its own scalability and efficiency.LOOKING INTO SOME SOCIAL MEDIA MARKETING ACTIVITIESSome of the most common types of social media marketing functions include:Sharing quality content/hashtagsSchedule and publish regular tweets or posts with interesting and trending hashtags â€" this leads to increased followers’ base.Blog commentsIf there is a well-read blog in your industry and you comment on it, chances are that their followers will also see your comment and maybe connect with you as well. Some businesses prefer making pre-made comments or templates that they use on the influencer’s blogs. Blog commenting has been viewed as an important way of connecting with peers on various topics that would not be possible otherwise.Follow and connect with relevant influencersBusinesses that follow and interact with influencers online are likely to get comments by the very same influencer on their own published content. It is always wise to connect with people who share sim ilar interests as you and show great interests in product trends that are similar to the ones you offer. This opens the door to various new opportunities for collaborations and sharing your content with their own customer base.Because it’s oh, so very important to develop strong online brand awareness and nurture relationships with potential clients online, here are the 10 Laws of Social Media Marketing every online marketer should know and obey:1 â€" The Law of Empathetic ListeningSocial media is a two-way street. If you want great self-outreach, you must allow for the outreach of others too! Try to pick out sometimes going through online social media discussions in order to learn what is truly acceptable for your target audience. Success in this field desires greater listening and less expressing. Only in this way will you be able to produce sharp content and meaningful conversations that shall shine on your customers’ wish lists.Consider what type of content is the most popul ar and hits the hot trends at that specific time. Be sure to look also into what the people prefer or dislike. Embrace discussion forums, feedbacks, and you will be ready to go! 2 â€" The Law of One-point FocusIt is always wise to specialize. You cannot be the Jack-Of-All-Trades to people and neither can your social media status. You need to give the time to establish a focused and persistent brand message and marketing content through  social media platforms you prefer.If you fail to do so, this will fragment your purpose; confuse your consumers and water down your brand image. Note that a strong brand has a better chance of success than a branched strategy that fails to provide clear guidelines about the content it publishes and spreads.TIP: To operate according to your ideal customers and these ideal customers need to be identified by you and you alone. You can also get external help if you do not have the right skill set to work in a particular niche. Simply put aside your ego, and collect the right expertise.3 â€" The Law of Prioritizing QualityThis law focuses on expanding your list of dedicated and committed followers and neglecting those who share no enthusiasm for the establishment of your brand.It is always better to have a pool of 1000 followers who are truly interested in your brand/message and give your content the read and shares rather than 100,000 followers who hardly demonstrate any interest to your cause. So, you should focus on building up those die-hard followers, and do what you can to provide quality online content and quality product to them. Remember that quality dominates quantity!  You should also keep in mind that one perfectly written article is better than hundred articles that are not. All it takes is your effort in increasing the quality of your content and that is done by spending quality time on each article so that better results can be ensured. If you think that content quality is a major issue for you, do not hesitate to ge t some external aid.4 â€" The Law of PatienceIf you think that social media marketing is merely an overnight success, then you are wrong! You need to exercise patience. Social media marketing demands time in getting high-quality results â€" it’s not achieved in a week or two. In a world with so much competitiveness, the time investment is crucial.Consider the scenario where you have an upcoming Math exam. It is obvious that you will get a better grade if you spend more time practicing Math. You can’t simply expect to get an A grade just by opening your textbook one night before the exam and going through the formulas at the speed of light! The point I am trying to make here is that you have to be patient and consistent if you are doing what’s needed to get the results you desire.Many brands often give up after a few weeks of work as they see the slow progress as something negative in terms of online success. This is where they go wrong. Never give up!5 â€" The Law of Compoundi ngThis is perhaps the most important law. When you provide your customers with good quality content, they tend to share and discuss it on large-scale social networks such as Facebook or Twitter. This sharing, in turn, raises your business ranks, especially on Google. So be sure to provide interesting social media content. This will have a compounding effect on your efforts, as it will reach out to a huge pool of people interested in your brand.A person who likes your Facebook content might also tweet about it on Twitter. Or maybe a person who subscribes to your YouTube channel might also recommend your channel to his/her friends who will also subscribe to it. This, in turn, creates more locations where more people can find your content.  6 â€" The Law of InfluenceThis law states that it is important to build up good terms with online influencers who already have a successful pool of customers and followers. If you end up on their interest list, they might share your content with the ir massive following who might be interested in your product or services as well.So seek out the top scorers for your game. Share or promote their content and make it your aim to reach out to their audiences and form strong long-term bonds. Remember that there is always some community out there that will be interested in what you’re selling!7 â€" The Law of Adding Value to VoiceIf you are excessively promoting your business, your followers will eventually get annoyed and irritated so they will ignore your messages and leave your followership.If you keep focusing on brand promotion all the time, then other areas of your business will suffer from lack of attention and time. A café near me had become one of the finest in my town. But, due to excessive promotions, their staff neglected to make their current food items better.Instead, they kept on increasing prices to cover the costs of their marketing. So this café did not last long and they had to shut it down with a great loss to the owner. Now you wouldn’t want the same for your business, right? Of course not!It’s the value that your customers get from your business and promotional activities that ultimately convinces them to stick to your brand. Furthermore, provide customers with incentives if they are loyal to your brand â€" such as free stuff or discounts on upcoming services or products. The more value you add, the more satisfied your customers will be.8 â€" The Law of AccessibilityYou must be regularly available and accessible to your clients! You must engage your audience constantly and participate in conversations with them. Never disappear after publishing your content. Realize that this two-way street concept never works out if you are not fully playing your part in the game. Note that social media users are fast in forgetting businesses that they feel are unresponsive or not accessible.So make it obvious that you’re always accessible and online for them. As they say, “Actions speak louder than words” â€" this can be applied here as well. Therefore, make sure that when you receive a message in the inbox of your brand page, you reply within 24 hours. It doesn’t look professional if you don’t!9 â€" The Law of Acknowledging EveryoneBe sure that if someone reaches out to you (personally), you must acknowledge him or her â€" never make the mistake of ignoring anyone. Give this more importance since they have taken out time to personally reach out to you.For example, every time someone shares even a single post of yours, be sure to say: “Thank you” as this small sentence can mean so much in the long run by creating a relationship with that user. So go ahead and transform your clients into loyal fans by simply acknowledging their contributions.Your social media relationships work in a similar fashion to your physical ones. In both cases, the other person is expecting a welcoming and comfortable environment in order to stay in touch with you for long. They are look ing for people who would value their efforts as well â€" not the ones who would use them for their benefit and ditch them later.10 â€" The Law of Reciprocated EffortsFor huge brands to share your content with their massive followings, it is important to know that you’re also willing to do the same for them. This reciprocity plays a vital role in maximizing your social media efforts in reaching a greater audience. So, if you are not willing to reciprocate, you will have your content banned from the interest lists of all the other potential influencers! Don’t be self-centered and work your way up on the social media ladder to achieve great success!This law has always been one of the critical ones for providing you the edge that you need to stand out from millions of similar retailers out there. Be sure to be always ready to play an equal part in helping your allies, as if you don’t â€" you will find yourself standing in the battlefield along with many enemies who will aim to shr ink your business to the ground. The Internet is a battlefield and it’s one where you have to make a stand along with your potential allies.SO, WHATS THE BOTTOM LINE?While many businesses consider social media channels as significant means to achieve their goal, it’s only a few businesses that truly appreciate the vastness and integrity it provides in its ever-growing state.Always keep in mind that the path to a successful social media marketing game is a long road where you have to focus constantly on meeting your target customer’s hopes and expectations. Once you succeed in doing so, you shall notice considerable results. So stop wasting time, start tracking your progress by following your social media strategy, and keep redesigning it until your brand shines like a gold.

The Dark Side of Application.ProcessMessages

Article submitted by Marcus Junglas When programming an event handler in Delphi (like the OnClick event of a TButton), there comes the time when your application needs to be busy for a while, e.g. the code needs to write a big file or compress some data. If you do that youll notice that your application seems to be locked. Your form cannot be moved anymore and the buttons are showing no sign of life. It seems to be crashed. The reason is that a Delpi application is single threaded. The code you are writing represents just a bunch of procedures which are called by Delphis main thread whenever an event occured. The rest of the time the main thread is handling system messages and other things like form and component handling functions. So, if you dont finish your event handling by doing some lengthy work, you will prevent the application to handle those messages. A common solution for such type of problems is to call Application.ProcessMessages. Application is a global object of the TApplication class. The Application.Processmessages handles all waiting messages like window movements, button clicks and so on. It is commonly used as a simple solution to keep your application working. Unfortunately the mechanism behind ProcessMessages has its own characteristics, which might cause big confusion! What does ProcessMessages? PprocessMessages handles all waiting system messages in the applications message queue. Windows uses messages to talk to all running applications. User interaction is brought to the form via messages and ProcessMessages handles them. If the mouse is going down on a TButton, for example, ProgressMessages does all what should happen on this event like the repaint of the button to a pressed state and, of course, a call to the OnClick() handling procedure if you assigned one. Thats the problem: any call to ProcessMessages might contain a recursive call to any event handler again. Heres an example: Use the following code for a buttons OnClick even handler (work). The for-statement simulates a long processing job with some calls to ProcessMessages every now and then. This is simplified for better readability: {in MyForm:}   Ã‚  WorkLevel : integer; {OnCreate:}   Ã‚  WorkLevel : 0; procedure TForm1.WorkBtnClick(Sender: TObject) ; var   Ã‚  cycle : integer; begin   Ã‚  inc(WorkLevel) ;   Ã‚  for cycle : 1 to 5 do   Ã‚  begin   Ã‚  Ã‚  Ã‚  Memo1.Lines.Add(- Work IntToStr(WorkLevel) , Cycle IntToStr(cycle) ;   Ã‚  Ã‚  Ã‚  Application.ProcessMessages;   Ã‚  Ã‚  Ã‚  sleep(1000) ; // or some other work   Ã‚  end;   Ã‚  Memo1.Lines.Add(Work IntToStr(WorkLevel) ended.) ;   Ã‚  dec(WorkLevel) ; end; WITHOUT ProcessMessages the following lines are written to the memo, if the Button was pressed TWICE in a short time: - Work 1, Cycle 1 - Work 1, Cycle 2 - Work 1, Cycle 3 - Work 1, Cycle 4 - Work 1, Cycle 5 Work 1 ended. - Work 1, Cycle 1 - Work 1, Cycle 2 - Work 1, Cycle 3 - Work 1, Cycle 4 - Work 1, Cycle 5 Work 1 ended. While the procedure is busy, the the form does not show any reaction, but the second click was put into the message queue by Windows. Right after the OnClick has finished it will be called again. INCLUDING ProcessMessages, the output might be very different: - Work 1, Cycle 1 - Work 1, Cycle 2 - Work 1, Cycle 3 - Work 2, Cycle 1 - Work 2, Cycle 2 - Work 2, Cycle 3 - Work 2, Cycle 4 - Work 2, Cycle 5 Work 2 ended. - Work 1, Cycle 4 - Work 1, Cycle 5 Work 1 ended. This time the form seems to be working again and accepts any user interaction. So the button is pressed half way during your first worker function AGAIN, which will be handled instantly. All incoming events are handled like any other function call. In theory, during every call to ProgressMessages ANY amount of clicks and user messages might happen in place. So be careful with your code! Different example (in simple pseudo-code!): procedure OnClickFileWrite() ; var myfile : TFileStream; begin   Ã‚  myfile : TFileStream.create(myOutput.txt) ;   Ã‚  try   Ã‚  Ã‚  Ã‚  while BytesReady 0 do   Ã‚  Ã‚  Ã‚  begin   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  myfile.Write(DataBlock) ;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  dec(BytesReady,sizeof(DataBlock)) ;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  DataBlock[2] : #13; {test line 1}   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Application.ProcessMessages;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  DataBlock[2] : #13; {test line 2}   Ã‚  Ã‚  Ã‚  end;   Ã‚  finally   Ã‚  Ã‚  Ã‚  myfile.free;   Ã‚  end; end; This function writes a large amount of data and tries to unlock the application by using ProcessMessages each time a block of data is written. If the user clicks on the button again, the same code will be executed while the file is still being written to. So the file cannot be opened a 2nd time and the procedure fails. Maybe your application will do some error recovery like freeing the buffers. As a possible result Datablock will be freed and the first code will suddenly raise an Access Violation when it accesses it. In this case: test line 1 will work, test line 2 will crash. The better way: To make it easy you could set the whole Form enabled : false, which blocks all user input, but does NOT show this to the user (all Buttons are not grayed). A better way would be to set all buttons to disabled, but this might be complex if you want to keep one Cancel button for example. Also you need to go through all the components to disable them and when they are enabled again, you need to check if there should be some remaining in the disabled state. You could disable a container child controls when the Enabled property changes. As the class name TNotifyEvent suggests, it should only be used for short term reactions to the event. For time consuming code the best way is IMHO to put all the slow code into an own Thread. Regarding the problems with PrecessMessages and/or the enabling and disabling of components, the usage of a second thread seems to be not too complicated at all. Remember that even simple and fast lines of code might hang for seconds, e.g. opening a file on a disc drive might have to wait until the drive spin up has finished. It doesnt look very good if your application seem to crash because the drive is too slow. Thats it. The next time you add Application.ProcessMessages, think twice ;)

Physician Lacks Compassion - Free Essay Example

Sample details Pages: 2 Words: 520 Downloads: 8 Date added: 2019/02/20 Category Medicine Essay Level High school Tags: Medical Ethics Essay Did you like this example? In Pozgar’s medical ethics case study, â€Å"Physician Lacks Compassion, a patient misses a much-needed and long-awaited appointment with a rheumatology specialist physician (Pozgar, 2016, p.347). Even after explaining her desperate situation with the office scheduler, she is told of the physician’s busy schedule and that her appointment cannot be rescheduled for another month. Even though the patient is negotiating with the office scheduler and not the physician himself, it is the responsibility of the physician to ensure the medical staff follows their own professional code of ethics as well. Don’t waste time! Our writers will create an original "Physician Lacks Compassion" essay for you Create order The medical-ethical issues involved with the case study involve the physician’s responsibility to provide competent medical care with compassion and respect, to uphold the standards of professionalism, and to regard the responsibility to his patient as paramount (â€Å"AMA CODE OF MEDICAL ETHICS,† n.d.). One of the most important, and sometimes more difficult responsibilities, of healthcare employees, is to provide their patients with compassionate care. The first principle of the American Medical Association Code of Ethics stresses the value of compassion: â€Å"A physician shall be dedicated to providing competent medical care, with compassion and respect for human dignity and rights† (â€Å"AMA CODE OF MEDICAL ETHICS,† n.d.). Concerns about substandard patient care and lack of compassion being a contributing factor have raised questions about healthcare professionals being prepared for the challenges of their fields (Sinclair et al., 2016). Compassion is an indicator of quality health care and is expected not only by patients, but also by their families, fellow healthcare workers, and policymakers. It is also the duty of hospitals to employ competent, well-qualified, credentialed, and professional physicians, as well as medical staff (Pozgar, 2016, p.270). Competence incorporates knowledge, abilities, and skills, and is achieved by healthcare workers through pre-employment education, on-the-job training, and experience (Kak, Burkhalter, Cooper, n.d.). Assessing and monitoring the competence and credentials of health care workers is essential for determining the ability and commitment of health workers to provide quality health care services. The relationship between physician and patients is critical for the general health and/or curative success of the patient and requires equal cooperation by both parties. Pozgar presents the following guidelines as methods to improve relationships between physician and patient and lessen the probability of malpractice: providing personalized treatment and planning; performing a complete assessment/history; not being dismissive; allowing adequate time for care; maintaining records; requesting consultations; closely monitoring condition and progress; not promising unrealistic results; provide for continuous coverage during off times; not overextending the practice; and not being careless with patient relationships (Pozgar, 2016, p.364-365). These parameters should be a part of an ongoing commitment, continuous quality improvement processes, consistent training, and updating of skills. In Pozgar’s case study, â€Å"Physician Lacks Compassion, a desperate patient is denied a timely rescheduled appointment by the office scheduler. All healthcare workers, including physicians, are obligated to practice and adhere to their professional codes of ethics. It is also the obligation of physicians to be aware of the policies and practices of their medical staff to ensure that the needs of their patients are being met in a timely, courteous, and professional manner.

Samsung China Tv Market - 2561 Words

SAMSUNG CHINA TV MARKET Samsung China: The Introduction of Color TV Background Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990 s. In the mid 1990 s one of the most significant threats to Korean corporations was that their major advantage in low labor cost†¦show more content†¦SCH focus on the domestic China market should be to penetrate the rural household market, which would mean that for those purposes the low-end production of sets in the 13 to 20 range should be produced to appeal to that segment s purchasing ability. • Larger more high-end models can be produced to appeal to an urban customer in China, as well as being an export to the U.S. and European higher end customers. • With success in the higher-end manufacturing and sales of premium TVs in China; SCH can establish themselves as high-end producers around the world Threats: • SCH faces intense competition in the color TV market • A premium-priced product wouldn t sell in large volumes, so pricing can be a problem. • Since SCH didn t have an established marketing strategy, issues of how to marketShow MoreRelatedWhy Samsung Enters Chinese Market And The Environment Of Samsung And China1466 Words   |  6 PagesCompany and Host Country Strategic Environment Analysis To analyse why Samsung enters Chinese market and the environment of Samsung and China, there will be internal and external tools which are SWOT analysis of Samsung and PEST analysis of China to be discussed. 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Marketing Plan of Made Group Australia

Question: Discuss about theMarketing Plan of Made Group Australia. Answer: Introduction International marketing management is referred as a multinational process of planning and executing the conception of product, pricing, promotion and placement of the product and services across the countries in the different cultural environments to create exchanges in order to satisfy the organizational goals and objectives. This assessment will describe the marketing plan of MADE Group Australia while entering into the markets of Singapore. This report will discuss the mission statement, market analysis of Singapore, company analysis, SWOT analysis, and marketing mix of the company while starting the business ventures into Singapore market. Mission Statement MADE Group Australia is an Australian-based food and beverage company that will be aimed at enhancing the market share, product positioning and profitability by starting the business ventures into the foods and beverage industry of Singapore. The mission Statement of MADE Group in Singapore will be To enhance the health awareness among the people of Singapore through offering the fresh, quality and nutritious long life milk products (Ferrell, 2012). The mission statement will connect the marketing strategies, plans, and actions with the organizational goals and objectives in order to attain the high growth markets in Singapore country. Description of Market of Singapore Customer- Singapore is a high growth potential market for the milk food products that will provide an opportunity for MADE Group Company to enhance its global market share, brand positioning, sales revenues, and profitability by starting the business ventures into Singapore market. Singapore is a destination where there is lot of diversities exist in the consumer shopping pattern, purchasing behaviors, and tasting preferences because of the geographical differences and demographic variations. The company will target the health-conscious customers who regularly consume the fresh milk products. It will target the youth customers, sportspersons or athletes, and health-conscious customers (Keilor and Kannan, 2011). The company will offer the variants of the milk food products, such as semi-skimmed and fat-free milk to the targeted customers across the markets of Singapore for developing the profitable markets in different regions of this country. Competitors- Singapore is a high-growth potential market in the Asia Pacific region for the milk foods products that provides the equal opportunities for the overseas milk foods firms to enhance the market share by staring the business ventures into the country. There is oligopoly in Singapore milk food industry because of a range of competitors, such as Yakult, President, Meiji and FN Nutrisory and Nestle Dairy are the major players in Singapore markets. FN foods is the leading playing having approximately 27% share in Singapore milk foods industry as it offers different packaged variants milk products, such as fat free milk, semi-skimmed, and pasteurized milk products. The competitors use product differentiation, pricing, distribution, and promotional strategies to achieve the profitable markets across Singapore markets. Market Size and Sales Estimates Singapore is one of the smallest countries in the Asia Pacific region, but it is one of the growing economies in the continent due to significant business industry. Singapore is one of largest importing company for the milk food products in the Asia pacific region which imports more than 90% milk foods products from other countries, such as Australia, China, India, and the UK and others. The dairy industry or milk food products account for 12% of total market share of Singapore industry. There is high demand for the milk foods products in Singapore because of the milk made products, such as Cheese, butter, condensed milk, Yoghurt, sour milk products, milk powder, and Curd (Kerin and O Regan, 2008). The estimated market sales volume in Singapore market is estimated 1.8 million tons in which app. 90% or 1.6 million is estimated to import from other milk producing countries (2015 reports). The sale for the milk foods products of Made group in Singapore market is targeted approximately 1 2-15% or 0.1 0.2 million tons of the dairy milk products. Summary After analyzing the milk foods or dairy market of Australia, it is summarized that the firm can target the health conscious customers and sportspersons to enter the market. There is diversified customer patter in the market of Singapore. Along with this, it is also identified that there is oligopoly in Singapore market comprising of the market players, such as FN Foods, Nestle, President, Meiji, and Yakult. The sales target of Made group in the market of Singapore is estimated 0.1-0.2 million tons milk. Analysis of Company Organizational Factors The organizational factors for the company include organizational structure, corporate culture, employee satisfaction, leadership qualities and managerial competences, and information system in the organization. The organization of MADE Group Australia has functional structure and Hierarchical culture. There is a centralized control, chain of command, and upward ordering process in the organization. The firm has several departments based on the organization functions. The corporate culture of the organization facilitates healthy and safety workplace, flexible working conditions, training and development programs, monetary and non-monetary incentives for enhancing the employees morale and job satisfaction. Along with this, the democratic leadership style and participative leadership qualities assist to manage the performances of the employees by encouraging them to contribute their best to the organization (Nijssen and Frambach, 2011). The managerial competences of the management are effective to lead the workforces by assigning them the tasks, duties, and responsibilities according to their skills, knowledge and area of specialization. Marketing Factors MADE Group Australia is one of the leading suppliers for the fresh milk products across the Australian markets. It implements the marketing plan, strategies, and promotional campaigns to promote the branded products across the Australian markets by creating strong brand awareness and loyalty among the local customers. It uses TV channels, print media, digital marketing campaign and social media marketing, celebrity endorsement, event programs, and website advertising. The marketing strategy of MADE Group is based on enhancing the market share and product positioning of the company as well as boosting the sales revenues of the firm by using the advertising campaigns (Richter, 2012). For this, the company also uses the cost leadership strategy to attain the competitive advantage through offering the milk products at lower prices than the competitors in the domestic markets. It has centralized supply chain including enhanced dealer networks and wide distribution to cover the most custom er markets in the country. Financial Factors Made Group is an Australian Foods and Beverage Company that makes significant profits and revenues by offering the wide range of the dairy food products across the Australian markets. The company has recorded significant sales growth during the past three years after an increase in the sales figures by 50% (65 million dollars). It generated the sales revenues of $ 120 million in 2015. The company has been developing the profitable markets because of in-housing operations, logistics on point-of-manufacturing, auto sales, and high economies of scale. It has significant market share in the Australian foods and beverages industry. The financial stability of the company is affected due to the fluctuations in the economic conditions and changes in the fiscal and monetary policies of the national government in the country. Manufacturing Factors MADE group is an Australian dairy foods company that offers the fresh long life milk, flavored water juice beverages, flavored milk beverages, sports drinks, and other milk food products. It has home production process because of its own in-housing manufacturing facilities and operations. It uses the highly skilled and technical workforce and latest production technologies to produce the fresh, quality, and nutritious milk food products. The manufacturing operations and process of MADE Group are highly diversified and flexible suitable to produce the both qualitative and qualitative milk food products as demanded by the customers. The company considers the quality standards, safety measures, and nutritional contents in its production process to produce the high quality of the milk food products. It has own manufacturing plants at different locations in the Australian country to produce, package, and deliver the milk food products to the different markets across the Australian country (Kerin and O Regan, 2008). The company gains high economies of scale to produce the milk food products in the good quantities as per customers demands. It has good supplier contracts with the dairy farmers to receive the consistent supply of the raw food milk materials. Summary From the company analysis, it is summarized that MADE Group Australia has functional organizational structure, supportive and hierarchical culture, flexible working conditions, democratic management styles, and participative leadership assists to support the HRM practices in the organization. The company has in-housing manufacturing facilities, manufacturing plants, and innovative production technologies to support the manufacturing processes and production operations. The company also enjoys the high market share in the Australian industry due to the low cost offerings, quality and nutritious products, and good customer base. The company uses appropriate marketing strategies and advertising campaigns to enhance the sales revenues and profitability of the company in the marketplace. Statement of Problems and Opportunities SWOT Analysis The SWOT analysis is an important strategic tool that can be used by the management to analyze the product positioning and market share of the company in the relevant global industry. This is an important technique to identify the strengths, weaknesses, opportunities, and threats for the firm in the marketplace. This strategic tool will assist the company to capitalize the business opportunities by overcoming the threats available in the markets. The SWOT analysis for MADE Group is following discussed as:- Strengths- Diversified Product Portfolio and good brand presence Good suppliers contract and vendor relationship Low cost product offering in comparison to competitors Steady cash flow operations Centralized distribution in the Australian country Weaknesses- Inability to maintain consistency in the quality of milk products Stiff competition from the competitors Not present in the developing economies Low profitable markets Opportunities- Growth of the businesses by entering into the new markets, such as Singapore, USA, Brazil Expansion of the businesses through mergers, acquisition or licensing in Singapore market Growth of the businesses by dealing with the B2B markets in the countries, like Singapore (Egan and Thomas, 2012). Business growth through enhancing the product range Threats- Political and legislative structure of Singapore country Price competition from the competitors, like Nestle, FN foods High competition in the relevant industry Fluctuation in the economic conditions International Marketing Programs Marketing Mix MADE Group is an Australian foods and beverage company which is planning to enter into the high-growth potential market of Singapore for attaining the high market share, brand positioning and sales revenue of the company. It will be effective for the firm to achieve the business goals and objectives by presenting an appropriate marketing mix for the company in order to operate good businesses in the Australian market. The marketing mix for MADE Group Australia is as followings:- Product- MADE group is an Australian based food and beverage company that can achieve the high-growth and profitable market by offering the fresh, nutritious, and high quality products to the customers to the customers across Singapore market. The product of the company in Singapore market will be fresh long life milk (Hunt, 2016). The company can offer the milk products to the health conscious consumers and sportspersons who consume the milk products in everyday life. The company can offer the high-quality of the milk food products by considering the safety standards, quality aspects, and nutritional contents in the production process. The company can offer the nutritional milk and milk made products to fulfill the needs of the customers by meeting the milk food standards. Pricing- The price penetration strategy is followed by the company to offer the nutritious and quality milk products at low prices than the milk products offered by the competitors. This pricing strategy will be effective to create profitable markets by entering into the market of Singapore. By offering the long life milk at affordable prices, the company will be able to access the wide geographical market of Singapore. Along with this, the penetration pricing strategy will be effective for the firm to attain a strategic competitive advantage by offering the milk foods products at low-up front prices in order to attract the customers from the competitive dairy milk foods industry of Singapore country (Swaim, 2011). This pricing strategy will provide the firm a cost advantage by offering the products at cost-cutting prices across the markets of Singapore. Placement or distribution- MADE group is an Australian milk foods company that can offer the product, such as long life milk through opening its own stores in Singapore market or distributing through franchisees, sales agencies, shopping malls, and supermarkets of Singapore country (Glowik and Smyczek, 2011). The firm can choose the centralized distribution to offer long life milk across the market of Singapore. There will be centralized distribution, wide geographical access, logistics on point-of manufacturing, and good storage facilities to offer the products in the markets of Singapore through the nearest stores for the convenience of the customers. The company can use the geographical segmentation to segment the milk foods industry of Singapore in different customer segments on the basis of geographical variations. Promotion- MADE group can choose the appropriate marketing strategy and suitable advertising campaigns to create the high brand awareness and customer loyalty across the milk foods market of Singapore. The firm can ensure the success of the milk foods products in Singapore markets through adopting the appropriate marketing campaigns. It can promote its products, long life milk through TV channels, digital marketing campaigns, social media sites, brand ambassadors, trade shows or promotional events. The marketing through digital campaigns and social media networking sites will be effective to attract the customers toward the milk food products in order to create the high brand awareness among the customers. Implementation This is an important step of the marketing process that will ensure the implementation of the marketing plan for the achievement of the agreed goals and objectives. The implantation of the marketing plan will require the alignment of tactical market plan with the core business growth strategies. The implementation process will ensure the success of the marketing strategy into the market of Singapore. Evaluation and Control This is the final step of the marketing planning process that will be effective to evaluate and monitor the progress of the marketing plan against the set performance indicators or determined criteria. This step will ensure if the marketing plan is continuing or progressing in the right direction toward the achievement of the organizational goals and objectives (Gilligan and Hird, 2013). The strategic evaluation and monitoring tools, like Balance Scorecard method or Benchmarking can be used to evaluate or control the marketing planning process into Singapore market. Conclusion From the above studies, it can be concluded that the marketing plan is prepared for MADE Group Australia to enhance the market share, product positioning, and brand image of the company by starting the business ventures in Singapore market. The mission statement was created to determine the business strategies, goals, and objectives of the firm accordingly. The marketing mix was prepared to analyze the products, pricing, placement, and promotion strategy of the company in the market of Singapore. The SWOT analysis was performed to analyze the strengths, weaknesses, opportunities, and threats of the company while starting the businesses into Singapore market. The market analysis of Singapore was identified to analyze the market size, customers, competitors, sales estimates, and market conditions. The company analysis was also performed to analyze the organizational, manufacturing, marketing, and financial factors. References Egan, C. and Thomas, M. (2012). CIM Handbook of Strategic Marketing. Australia: CRC Press. Ferrell, C. O. (2012). Marketing Strategy Text and Cases. Australia: Cengage Learning. Gilligan, C. and Hird, M. (2013). International Marketing (RLE International Business): Strategy and Management. UK: Routledge. Glowik, M. and Smyczek, S. (2011). International Marketing Management: Strategies, Concepts and Cases in Europe. Singapore: Walter De Gruyter. Hunt, B. (2016). International Marketing Management. Singapore: Clanrye international. Keilor, D. B. and Kannan, R. V. (2011). International Business in the 21st Century, Volume 1. USA: ABC-CLIO. Kerin, A. R. and O Regan, R. (2008). Marketing mix decisions: new perspectives and practices. USA: American Marketing Association Nijssen, J. E. and Frambach, T. R. (2011). Creating Customer Value through Strategic Marketing Planning: A Management Approach. Australia: Springer Science Business Media. Richter, T. (2012). International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets. Malaysia: Logos Verlag Berlin Gmbh.

Life Span Development Essays (634 words) - Curious George, H. A. Rey

Life Span Development In the book, Curious George rides a bike by H.A. Rey, George receives a new bike from his friend. His friend tells him to be careful with his new bike and to keep close to the house while he is gone. George does not listen to his friend and decides to go exploring away from the house. While exploring, George sees two boys playing with their toy boats and then decides that he wants to play with a toy boat. George made a plan (how to make the boat) and then he carried out the task. George made himself a boat out of newspaper. This is an example of stage two, 1-3 years, Erikson. In stage two, children express their growing self control by climbing, touching, exploring, and try to do things for themselves. (Dennis Coon) Though most children in stage two would be exploring their kitchen floor, or ceiling, not a river! I also read the story, Curious George gets a medal by H.A. Rey. In this story George makes a mess in his friends house. George is anxious to clean up the mess before his friend gets home. The reason that he is so eager to clean up the mess is because he is thinking about the possible consequences of his actions. If this were an actual little boy, he would be thinking, I don`t want to get punished, so I will clean up the mess. Or, Oh, No! I`m going to get into big trouble! This is an example of Stage 1 the preconventional level, Kohlberg. If his friend weren`t coming home would George work so vigorously to clean up the mess? I think not. In the second half of the book, George is asked to help a professor in a somewhat dangerous experiment. The professor that has asked this of him says, Of course everything will be forgiven if you are willing to go. (George got into a bit of trouble while he was there.) George agrees to this request because he wants to please others. George wants to be nice. Why would a child want to please others? It`s because they are trying to avoid disapproval. This is an example of Stage 3, the conventional level, Kohlberg. The last book that I read was Curious George by H.A. Rey. George is taken from his home in Africa, to a big ship. His friend tells him to run along and play but don`t get into any trouble. George promises to be good. George found some sea gulls on the deck, and saw that they could fly. He wanted to fly too. George tried to fly, and fell into the ocean instead. Obviously, George is not thinking logically. He does not realize that he can not fly. This is an example of the preoperational stage, 2-7 years. Piaget. I have another example of the preoperational stage not related to the book. My little sister, Zo, is 4 years old. My mother recently bought her a personalized song tape. In the beginning of the tape it asks her to yell out her name. She screams, Zo!!. Then it says Zo?! That`s a nice name! Throughout the tape her name is included in all of the songs. She thinks that the person talking can really here her! Now, getting back on track. After falling into the ocean George is rescued and once again promises that he will not get into any more trouble. Why would an actual child decide this if he/she were in the same situation? They would act this way because they would be thinking about their own needs. They wouldn't want to fall into the water again or be upset in any way. This is an example of stage two, the preconventional stage, pleasure-seeking orientation. In conclusion, I have found these stages to hold true, in my own personal life, and in children`s storybooks. It`s really great to finally understand why my little sister acts the way she does!

Overview of Medical Assistant Work

Overview of Medical Assistant Work Free Online Research Papers Medical assistants have many responsibilities. It is an in demand career that requires years of education and passion for helping others. These assistants are used for administrative aid and to perform clinical responsibilities in certain areas of the medical field. Medical assistants are sometimes confused with physicians but there is a difference. Physicians assistants are able to examine and diagnose patients (under the supervision of the physician). Medical assistants are more commonly used to keep order in medical offices and to ensure that things run accordingly throughout the day. An assistants most basic task is more of like a receptionist. They answer phones, book appointments and greet patients along with a few other ordinary duties. The responsibilities of each assistant varies from office to office. Clinical medical assistants are another type of assistant who have some more duties that can vary according to state law. Certain tasks for these assistants may include preparing a patient for an examination, taking down vital signs or explaining an upcoming procedure. These assistants are a key component to smoothly running medical office. To perform well in this field you have to be comfortable interacting with others at all times. You will be given a lot to handle at once, so be organized and responisble is also necessary. Most medical assistants are full time workers, pulling in 40+ hours, but there are also positions for part-time employees or those looking for work at night or on weekends only. Training and Education Education and training for this career can be obtained in a vocational-technical high school, or a junior or community college. Most programs usually take 1 or 2 years to complete. One year for a certificate, two years for an associates degree. Some of the courses may include anatomy physiology and record keeping and accounting, along with many others. Although this formal type of training is preferred in most cases, it is not necessary. Medical assistants can get on the job training without having a certificate or diploma. If you do choose this career without prior training, you will most likely spend your first few months in training sessions and learning from co-workers. There is room for advanement in this field. Some assitants go on for more education in order to become nurses or other types of health care provider. Others may decide to teach courses to train otheres for this career. Some may also find themselves moving up into a management position or continuing on to another type of support occupation. Medical Assistant: Employment Availability The employment for health assistant is believed to grow much faster than average; faster than average means an increase of 21 percent or more. Health assistant is one of the fastest growing occupations over the 2006-16 decade. Job opportunities are excellent, especially for people with formal training or experience, and certification. Medical assistants work primarily in outpatient settings which is a rapidly growing area of the health care industry. Employment of medical assistants is expected to grow 35 percent from 2006 to 2016 which is much faster than the average for all occupations. Throughout the years there are many technological advances in growth of medicine and aging in population. If these technological advances continue to increase so will the need for all health care workers, such as Health assistants. There is also an influential increase in the number of group practices, clinics, and other health care facilities that need a large work force, particularly medical assistants because medical assistants can handle both administrative and clinical work. This increase also increases job growth. People who are looking to work as a medical assistant should find great opportunities. Medical assistants are perceived to account for a very large number of new jobs. Many other opportunities will come to from the need to replace workers leaving the occupation. Those with formal training or experience and with certification should have the best job opportunities. Salary and Related Jobs Earnings of medical assistants vary, depending on their experience, skill level, and location. Median annual earnings of wage and salary for medical assistants were $26,290 in May 2006. The middle fifty percent in this group earned between $21,970 to $31, 210. The lowest ten percent earned less than $18,860 and the highest ten percent earned more than $36,840. The location of where medical assistants work greatly influence their overall salary. In a general medical and surgical hospital, the median annual earnings for a medical assiatnt was $27,340. The median annual salary for medical assistants working in outpatient care centers were $26,840. In offices of physicians, medical assistants typically earned $26,620, in offices of chiropractors, the median annual earnings were $22,940 and in an optometrist office, they earned $22,850 annually. Medical assistants carry out duties similar to the tasks completed by other workers in medical support occupations. Administrative medical assistants do work similar to that of medical secretaries and medical transcriptionists. Clinical medical assistants perform responsibilities similar to those of occupational therapist assistants and aides; surgical technologists; physical therapist assistants and aides; and nursing, psychiatric, and home health aides. This is a booming career that leads into other great opportunites for those pursuing advancement in it. Medical assistants are in demand at the moment and the need for them is only going to continue to grow. Although there is a less than decent salary, there are still many possibilities to climb the career ladder which is why its no wonder so many people today are training to become medical assistants. Research Papers on Overview of Medical Assistant WorkArguments for Physician-Assisted Suicide (PAS)The Fifth HorsemanLifes What IfsInfluences of Socio-Economic Status of Married MalesStandardized TestingBringing Democracy to AfricaOpen Architechture a white paperMoral and Ethical Issues in Hiring New EmployeesTwilight of the UAWThe Project Managment Office System

The Theory of Comparative Advantage Essay Example | Topics and Well Written Essays - 2000 words

The Theory of Comparative Advantage - Essay Example 47). The terms like comparative or relative advantages have often failed to create same impression as that of absolute advantage and hence this concept of comparative advantage has often been misunderstood. The concept of absolute advantage as described by Adam Smith suggests that a commodity produced cheaper by a foreign nation should rather be bought from that nation and the resources available should be employed in a way which we have some advantage (Bromley et al., 2004, p. 46). This simplicity of absolute advantage has made the concept very popular and easy to comprehend. Moving on to the concept of comparative advantage given by David Ricardo; the concept is not at all intuitive at first go and will require explicit numerical examples for better explanation. To begin, we consider two nations "Nation A" and "Nation B" and both producing two goods, cloth which is a manufactured good and fruit wine which can be considered as an agricultural product. Both the products are produced in these countries. As Ricardo had assumed, we start with Nation A which can produce fruit wine efficiently while Nation B is considered more productive and can produce both cloth and fruit wine efficiently. ... A country is said to have a comparative advantage in the production of cloth if it can produce it at a lower opportunity cost. The opportunity cost in the given business scenario of cloth production is the amount of wine that must be given up to produce for producing a unit of cloth. If Nation A is in comparative advantage in the production of cloths then the fruit wine production it is giving up to produce another unit of cloth is less than that of Nation B. The theory of comparative advantage when applied to modern business scenario, we consider two countries producing two goods using labor as the only factor of production. Here the goods have been considered as a homogeneous output and at the same time labor is also a homogeneous entity within the same nation. But the same labor is heterogeneous across different countries. Other factors like goods transportation between countries and labor relocation within country are all been considered costless. Relocation of labor across countries is not possible. Labor is fully employed and it's the labor productivity parameters according to which production technology are being reflected (Bromley et al., 2004, p. 56). The business model based on this theory actually gives an overview of what exactly will happen when a country moves from a state of economic island to a free trade to the other country. The main things which require care are trade's effects on the prices of the goods in each country , the production levels of the goods, employment levels in each of the nation involved, the trade pattern, consumption level and national as well as individual welfare. The liberated trade and

The Meaning Of Art Essay Example | Topics and Well Written Essays - 1000 words

The Meaning Of Art - Essay Example The work of art is geared towards filling a gap in the market. For example, those that are unable to afford the expensive diamond can opt to have plastic artistic works. The aesthetic is also very important in motivating an artist; Mary Heilmann, points out to color and aesthetics as the major inspirations to her work. Artists also find it appropriate and derive a lot of inspiration from doing their work in a different way; this is according to Heilmann2. The importance of art was another aspect addressed in the readings. In the reading, why is art important? Both the video as well as the drawing provided much insight on the essence of developing an artistic work. According to Doris Salcedo, art brings history alive and makes generations to have a connection. He described his work of art as a connection between people of different ages since such could easily be forgotten. Art does not only provide the remembrance of the artist but also the events or situations depicted in the artist ic work. In addition, it is apparent from Salcedo that art brings forth aspect that provides a common platform to the society. It is also clear that art plays a role in attempting to address experiences of people3. According to the â€Å"Fantasy† by Jeff Koons, art presents some power that is accompanied some form of moral authority. Some of the moral aspects of artwork include good ethics and encouraging spirituality4. In this regard, art work plays a role of informing the public on best practices and morality. Another Art21 reading under focus is, What makes something a work of art? Over time creativity has created a diversification in the work of art, in the modern context the work of art takes a broad perspective. Some artistic work is supposed to be a creative component that should not always be predictable by the people that view it.

The Mission Statement of British Telecommunication

The Mission Statement of British Telecommunication BT Group plc is formerly known as British Telecom. It is also the privatized UK state telecommunications operator. It is the leading fixed line telecommunications and broadband Internet provider in the United Kingdom. BT operates in more than 170 countries and almost a third of its revenue now comes from its Global Services division. BT Group is the largest communications service provider in the United Kingdom. It is also one of the largest communication companies in the world (British Telecommunication, 2007). The Company is listed on the London Stock Exchange. At the present time, BT has become a multifaceted organisation offering general consumer goods and services through new sophisticated technologies but alongside this has created a commercial offering with consultancy and business solutions in order to ensure expansion and a long life secure for the company through differing markets. BT is very devoted in the acknowledgment of the primary source of its customer base within commercial outlets therefore the focus for the business falls within this function. However the domestic market retains a sizeable share of the total revenue generated thus the sector is carefully managed and invested in which enables the security of this sector. In this report we will examine the mission statements of BT, key objectives, internal and external environmental factors and information systems with the levels of management. The Mission Statement of British Telecommunication Mission statement is unique purpose that differentiates an organisation from the other companies of the same type. A mission statement needs to communicate the essence of its organisation to its stakeholders and to the public. There are two kinds of mission statements: General objectives In general it indicates how they do rather than where they would be. In other words journey rather than destination. They are always long term objectives. Usually, there are no closing stages on this kind of mission statement but it is always measured by its goals. For example: reduce output of waste or strengthen the loyalty of the constituents and so on. BT chief executive Ben Verwaayen states the general objective of BT as follows: Our central purpose is to provide world-class telecommunications and information products and services, and to develop and exploit our networks, at home and overseas, so that we can: Meet the requirements of our customers, Sustain growth in the earnings of the group on behalf of our shareholders, and Make a fitting contribution to the community in which we conduct our business. ( The Guardian, Wednesday 9 April 2008 ) Specific objectives They are irrefutable mission statements that contain principles and time periods in which all work should be achieved. Mission statements should be answered following Druckers four questions: (E H Edersheim, P F Drucker (2007) What is our business? Who is the customer? What is the value to the customer? What should our business be/ what will our business be? What business is the company in? BT is doing this by stating that it provides world-class telecommunications and informational products and services to its customers. This really shows the involvement that BT is not in the mobile telecommunication service by at home and overseas. But it also states that they offer landlines in abroad as well for instance in Hong Kong, India, Indonesia, Japan, Korea etc. Thus, the consumers would be the people who are using the BT landlines By developing and exploiting their network and meeting the requirements of customers, they mentioned increasing the value of the network. By telecommunication at home indicates their business where they are now and provide world-class telecommunication service in overseas indicates where their business will be. Lately mission statements are not about their customers and products and services, but shareholders. In last sentence they also mentioned what they will be doing in the future with the collaborated companies . BTs strategy and key objectives BT strategy and key objectives can be stated today as followed: the speed to the market, customer experience and cost transformation. BT has a future-proof, flexible, intelligent network to enable the company to deliver communications services that will meet their customers requirements in the coming decades. They have a very clear vision of where they want to be and they are now taking specific steps towards that goal. Their transformation program has three key objectives: to enhance the customer experience to accelerate product to market times to reduce BTs cost base And they are seeking to achieve these all at the same time. Therefore new means were set up in order to increase and improve their performances such as 21CN 21CN is designed to deliver a world class customer experience from end-to-end. It will drive a radical simplification of BTs operations, increasing efficiency and the ability to launch new services to market faster than we can today. It will empower the customer with control, choice and flexibility like never before. BT claimed that 21CN will deliver both enormous cost-savings and the most advanced network in the world for new services. They point to consolidation of equipment, the simplification resulting from the removal of numerous legacy networks, and the flexibility and degree of automation enabled by 21CN. Its new network will make it more efficient, quicker to respond to market demand and more flexible. It claims it will be much easier to launch multimedia, converged services and that customers will have more control over their account management and greater flexibility in the way they interact with BT and its network. ( Financial Times June/15/2005 08:44 ) PEST ANALYSIS OF BT With the economic globalization and the widespread application of information technology, enterprises are faced with dynamic and complex external environment which is increasingly important for survival and development of enterprises. With regard to political factor, BT was the vanguard of the reform of the telecommunication industry in Europe and the United States, and the success of the reform was owned much to the British government telecommunication policy, especial for the right choice for control policies. Economic factor refers to the macroeconomic situation, world economic situation and economic status of industries. For example, the current economic crisis leaded to the incline of BTs economic benefits. Due to the economic pressure, BT was planning layoffs which showed that BT had dropped at the companys lowest situation since the privatization in 1984. The social factor refers to the general factors which have indirect and potential impact such as population, income or purc hasing power, national culture and national education level. Ecological factor essentially means that increasing depletion of natural resources and ecological environment forced the enterprises to adapt environmental protection policy. For example, BTs goal is to reduce its carbon emission by 80 percent in 2020, at the same time, BT has also introduced a new model to measure and trace carbon emission, Carbon Disclosure Project (BT, 2008). Technological factor refers to the industry-related science and technology and the trend of development. As a veteran operator in Europe, BT had won the attracting results through introducing the 21st century network based on NGN technology, and adapting the industry-leading technologies and strategies to carry out the entire business operation SWOT ANALYSIS OF BT SWOT analysis is the analysis of organizations strengths, weaknesses, opportunities, and threats in order to identify a strategic niche that the organization can exploit G Lancaster (2002). Strength: BT is the worlds oldest communication company which was established in 1846 and still serves over 20 million business and residential customers with more than 29 million exchange lines. It has a good reputation of being part of the European leading telecommunication service provider. For instance, it extends its market in other countries, it is a global company and Over 60% of Fortune Global 500 companies and over 65% of FTSE 100 companies are part of the BT customer database. It makes BT has a strong brand image and until now BT is still the only UK telecom operator to have a universal service obligation (USO). Its strong base of long term customers makes BT financially successful due to its innovative and flexible organization and its competitive price. Weakness: The weakness of BT is inflexible. BT is a big company, so it should work by step and step, it cannot change quickly when meat the problem. But however today, BTs reputation is going down because its internet service usually crashed for long hours and therefore takes a great deal of time to reconnect. BT Home Hub WI-FI security easy to crack (Router manufacturers use algorithm to generate WEP (wired equivalent privacy) and WPA (WI-FI protected access) default keys. BT Home Hub ships with default encryption keys to encrypt wireless network traffic using either WEP or WPA. But the algorithm is predictable and only creates a limited number of easily-hacked keys). It is also obvious that BTs own success makes it difficult to recruit and train staff quickly enough. Opportunity Experts predict great potential for future growth in next 10 years. And the current recession is favorable as people more specifically the customers and businesses are more cost-conscious. It is also important to note that lots of threat to new entries to the market which gives opportunity to grow even bigger nationally and internationally. BTs well known in Europe can bring new co-operating companies all over the world. Internet user growing quickly, it means BT have opportunity to get more market share. In 1994 only $1billion market for BT and MCI but now it grows unbelievable. Global telecommunication market is grow 20% in 2008 compared to 12% in 2003 which will have a good chance for BT to create a new record. With the technology of internet, BT also can develop new product, for example: it can increase the speed of cell phone to use internet Threat BT was established in 1846, at that time it was the only telecommunication company in Britain until 1982 Mercury communications entries this market. It means BT should competitive with Mercury communications and BT market share decreased. It leads to BT cannot make price easily; it should compare with other company price and then make a competitive price. BT also should improve their products, make it have more competitive, because BT should keep their old customers and create some new customers or take customers from Mercury communications, but it should cost more. In addition, BT starts to lose the customers trust and the introduction of mobile phones decreases the usage of landlines. The treats get worse as big brands enter the market with new technology and low prices. The internet coverage of areas that do not need landlines and new companies such as Virgin affect badly BTs expansion. Critical success factors Since the invention of the telephone by Alexander Graham Bell, new era of communication has started. In United Kingdom General Post Offices Postal Telegraph department which became BT group was providing telephone services. BT group is the largest communication service provider in United Kingdom. Throughout history BT had numerous advantages which influenced its success. BT had a monopoly in the industry till the duopoly sharer Mercury came out. These two telecommunication operators had an exclusive right to provide telecom services. This duopoly ended in 1990s, and market was open to be shared. But BT had already reached an attitude which is much stronger and unbeatable by competitors. Many of BTs customers are based in the UK. BT Global Services deliver solutions inmore than 170different countries, connecting installations, communities and value chains that are essential to organizations. Currently BT is responsible for approximately 28 million telephone lines. Furthermore the company is the only UK telecommunications operator obliged to deliver fixed telephone line to any UK address. In addition BT operates most public telephone boxes all-over the UK. With high technology BT delivers significantly good service of telephone, internet and cable TV. Current BTs most dominant product on the market is BT Home Hub which includes telephone internet broadband and cable TV. Furthermore BT has launched many more successful products throughout decades. INFORMATION SYSTEMS FOR BT Operational Control The operation control is the stage that shows and determines how the performing of specific tasks that are set by strategic and middle management decision makers. Usually, most of the tasks in operational level are structured. Knowledge level This stage evaluates new ideas for products and services, the ways to communicate new knowledge in other words the interaction, and finally the ways to distribute information. Management Control-tactical level The management control tactical level monitors effective or efficient ways of resources and performance of operational units. Most of the tasks in that level are semi-structured. Strategic Decision Making It determines long-term objectives, resources and policies. In general, a good number of the tasks in strategic level are unstructured. Major types of System The major types of system we can notice today are the Executive Support System (ESS), the Decision Support System (DSS), the Management Information System (MIS), the Knowledge Work System (KWS), and the Transaction Processing System (TPS). Executive Support systems Chief Managers use executive support systems (ESS) to make strategic planning about sales forecasting, budget, profit and personal planning. ESS serves the strategic level of the organizations. They address non-routine decisions requiring judgment, evaluation, and insight because there is no agreed-on procedure for arriving at solutions. ESS create a generalised computing and communication environment rather than providing any fixed application or specific capability. Furthermore, they are designed to incorporate data about external events such as new tax laws or competitors. They employ the most advanced graphics software and can deliver graphs and data from many sources immediately to a senior executive office or to a boardroom. Unlike the other types of informational systems, ESS is not designed primarily to solve specific problems. Instead, ESS provides a generalized computing and communications capacity that can be applied to a changing array of problems. J F. Rockart (1988). At this stage such matters like the business aims and competitors influences are indeed revised carefully. Therefore, senior managers are trying to maintain a good relationship with partners and existing customers. However to gain high reputation, they must be concerned about the role of customer social responsibility and have to create a flexible strategy planning that suits to the charges of economical factors. Decision support systems The decision support systems (DSS) help managers in making decisions that are unique, rapidly changing, and not easily specified in advance. They provide both problem-solving information and a communication capability for solving semi-structured problems. DSS have more analytical power than the other systems. They are built explicitly with variety of models to analyze data, or they condense large amounts of data into a form where they can be analyzed by decision makers. DSS are also designed so that users can with them directly; these systems explicitly include user-friendly software. F Buytendijk (2008). Relating to British telecom, the DSS study generally the options of maximisation profit and determine whether prices are suitable in the marketplace. Managerial Information Systems. Management information systems (MIS) are used mostly in management level system, management need information in different sectors like sale management control, annual budgeting, about investment analysis. On average, they are oriented almost exclusively to internal, not environmental or external, events. MIS mainly serve the functions of planning, controlling, and decision making at the management level. MIS review and report on the companys basic operations. The basic transaction data from TPS are compressed and are usually presented in long reports that are produced on a regular schedule. MIS usually serve managers interested in weekly, monthly, and yearly results-not day-to-day activities. MIS generally provide answers to routine questions that have been specified an advance and have a predefined procedure for answering them. Most MIS use simple routines such as summaries and comparisons, as opposed to sophisticated mathematical models or statistical techniques. Ross Malaga, (2003). Knowledge Work and Office Systems Knowledge Work System ( KWS) is very important because BT has different workstations like engineering workstations ,graphics workstations and managerial workstations ,on the other hand Office systems do in BT different work like word processor , document imaging , design for the company , electronic calendars. This system can involve a combination of work practices, information, structures, people, and technologies organized to accomplish objectives in an organisation. BT use information system in different level of management, there are a relationship between systems. Mostly, BT uses three information systems: management system, information system, and computer system. Transaction Processing Systems Transaction processing systems are the basic business systems that monitor the operational level of companies. A transaction processing system is a computerized system that performs and records daily routine transactions necessary to the conduct of the business. For example its like special force in the army, any operation need to be check and secure for example: machine control, securities trading, material movement, and cash control management. They also study the decision to grant credit to a customer for instance, this is made by lower level supervisor according to predefined criteria. All that must be determined is whether the customer meets the criteria. The master file is composed of discrete pieces of information (such as name, address or employee number) called data elements. Data are keyed into the system, updating the data and elements. The elements on master file are combined in different ways to make a report of interest to management and government agencies and to send paychecks to employees. These TPS can generate other report combinations of existing data elements. J Gray, A Reuter (1993) REFERENCES Modern Public Information Technology Systems: Issues and Challenges by G. David Garson, 2007 BT, (2008), BT press Release, retrieved on 17th April, 2009, from: http://pr.euractiv.com/node/3269 Information Systems Technology by Ross Malaga, 2003 Executive Support Systems: The Emergence of Top Management Computer Use by John F. Rockart 1988 Eco-Economy: Building an Economy for the Earth Page 163 by Lester R. Brown, Earth Policy Institute 2003 352 pages Annual Review of Communications: Volume 59 Page 243 by International Engineering Consortium 2007 750 pages Performance Leadership: The Next Practices to Motivate Your People, Align Page 207 by Frank Buytendijk 2008 300 pages Management of Organizational Change: Leveraging Transformation Page 63 by K. Harigopal 2006 367 pages The Guardian, Wednesday 9 April 2008 The Definitive Drucker: The Final Word from the Father of Modern Management Page 48 by Elizabeth Haas Edersheim, Peter Ferdinand Drucker 2007 289 pages Financial Times June/15/2005 08:44 Transaction Processing: Concepts and Techniques Page 3 by Jim Gray, Andreas Reuter 1993 1070 pages BIBLIOGRAPHY Strategic Planning for Information Systems by John. L. Ward and Joe Peppard, 2002 Ethics and Information Technology by James Anderson and Kenneth Goodman Introduction to Business Information Systems by Peter Mertens, Rolf. T. Wigand, 2003 Business Dynamics in Information Technology by Peter Gottschalk, 2007 www.bt.co.uk